The Impact of Social Media Marketing

by Mentju Legodi | Edited by: Rendani Nevhulaudzi

Social media over the years has become a voice of many individuals when it comes to communication. However with the decline of traditional marketing, digital marketing has taken the center stage away from the marketing that our forefathers proudly participated in, making social media usage more important than ever, especially when it comes when it comes to marketing practices.

Ladies laughing at a social media post
Ladies laughing at a social media post

Social media is the process of creating content that is tailored to the context of each individual social media platform in order to deliver user engagement and awareness. For me, being a Gen Z / millennial, social media has become my daily bread as it is the heart of anything media-orientated, with social media feeding every information need there is to fill.

Therefore, every click counts on social media, especially for new and small businesses, as with the active usage of social media can give any organisation the brand recognition and awareness it needs to acquire for success. Although social media started out as a way of communication amongst our loved ones, fast forward social media has become a tool that brands and organisations use to create a community and communication amongst their followers whom soon turn into followers.

Social media platforms like Instagram, Facebook, Twitter and LinkedIn have become a prominent medium for organisations that are in the marketing industry, which helps with growing their brands and keeping up with marketing trends. In this day and age, when an organisation lacks social media presence, it is bound to be on the back burner and looked over, as more organisations are tapping into utilising various social media features into profit, and while their target audience continues to keep searching for other marketing organisations that are more social media savvy.

It has also been reported that 70% of marketers have found that social media activities can increase traffic to their websites while 75% of businesses engaging in social media activities for a year or more reported a even bigger increase in traffic to their website looking for information about the organisation, which is no surprise as more customers are young, vibrant and spend more of their time on their smartphones being active on social media and look into the organisation’s social media creditability.

And with more people adapting to the fourth industrial revolution, it is recommended to take in to action your social media presence and what it makes it unique and sells it being the best out there, making social media a yin to a marketer’s yang.

Mentju Legodi is Social Media Intern at Joren Communcations. She studying her last year in media studies at Boston City Campus in Pretoria, South Africa

Digital Marketing Agency obsessed with adding value through creative marketing campaigns for businesses in South Africa.