How AI Can Benefit the Digital Marketing Industry
By Zintle Nkohla
Artificial Intelligence (AI) has been around since the 1950s, but it has recently become a common topic of conversation due to the continuous advancements in this technology. We are amazed every day by its capabilities and how far it can take us.
Advancements in AI have led many people to believe that it may replace the need for human input in various industries, including digital marketing. Despite a considerable amount of people being reluctant about the use of AI, the technology could improve the quality of work, speed up delivery time, and more.
If more individuals commit themselves to learning about this technology, there will be less worry and panic about issues such as job replacement. As per Influencer Marketing Hub, 41,9% of marketers have not used AI because of a lack of understanding or knowledge of the technology. It is undeniable that the technology is highly capable, but it would still be lacking in areas such as decision-making.
This blog post will explore how AI can be helpful in the digital marketing industry. But first, what is this artificial intelligence we are talking about? In simple terms, AI is the simulation of human intelligence processes by machines.
Here is a list of ways AI can benefit the digital marketing industry.
The Benefits of Artificial Intelligence in Digital Marketing
Content Generation
Creating content has become much easier with the help of AI. There are now many software options available that make content production seamless, from editing tools to content generation platforms. Some of the most popular software include Grammarly, Hemingway Editor, and Copy.ai. According to Influencer Marketing Hub, 44% of marketers have adopted AI for content production.
Automated Email Marketing
Sending email marketing campaigns has become much more convenient thanks to the various AI-powered platforms available. Popular options include Campaigner, Convertkit, Omnisend, and Mailchimp. These platforms simplify the process of creating, sending, and tracking emails to your subscriber list while allowing you to design visually appealing emails. Additionally, these platforms provide crucial metrics such as open rates and click-through rates, which represent the number of clicks on ad links or webpage links. You can also use an A/B testing tool to optimise your email campaigns.
Chatbot
Many companies have adopted chatbots to attend to their customers’ general enquiries. According to a survey conducted by HubSpot in October 2022, 57% of US marketers used chatbots to better understand their audiences. This AI-driven technology makes it very easy to give customers the best customer service possible with so little effort. Instead of having an agent attend to all the queries, a chatbot is placed on the website to answer some of the most common queries, and only when a customer needs further assistance, they are referred to an agent.
Search Engine Optimisation
Writing can be an exhausting task on its own. Add Search Engine Optimisation (SEO) to the mix — a writer’s worst nightmare! Many writers simply want to complete the writing process as soon as possible, but this can be almost impossible when writing for online publications. The writer must also take SEO into consideration.
Improving your website’s search engine ranking can take a lot of work. Fortunately, AI-powered software now offers an array of tools to simplify online writing, particularly when it comes to SEO. Such software provides on-page optimisation and automatic keyword search, and some can even create entire SEO-optimized blog posts. Examples of these tools include SemRush, Surfer SEO, Frase, and Jasper.
Data Analytics
There are various AI-powered tools, such as Hootsuite, Buffer, and Brandwatch, that generate data analytics reports for marketers. These reports help them gain a better understanding of their audiences and enable them to target their campaigns more effectively.
Final Thoughts
The digital marketing industry could benefit greatly from AI if more marketers took the time to learn about the technology instead of damning it and being fearful of change. Industries evolve all the time, and we cannot avoid it. However, we can ensure that we are not left behind.
For information on the services Joren Digital offers, you can visit: https://joren.digital/about/ or contact info@jorencommunications.co.za
