What is SEO? 4 Ways to Drive Traffic to Your Website
By Zintle Nkohla
There are many ways to drive traffic to your website, and Search Engine Optimisation (SEO) is one of the easiest ways to do this. A proper website is the first step to marketing your business; even better when people can find and engage with your content or see the products or services you offer.
Practising SEO can help you boost your business in many ways, such as driving organic traffic to your website, making your brand stand out from the competition, and improving your content-creating skills.
Here are four tips for driving traffic to your website:
1. Write longer content
Google crawlers, bots used to automatically discover and scan websites by following links from one webpage to another, prefer content to be longer for it to be ranked higher in search results pages. Typically, SEO plugins such as Yoast will advise that you make your articles 300 words or longer for a green SEO score.
When your content is longer, it’s easy for Google to determine what it is about and, therefore, decide if it contains helpful information that the public will find valuable.
2. Use key phrases
Using key phrases is another way to let search engines pick up what your content is about without a hitch. It is essential to use your keyphrase more often in your text and must be especially visible in your headline and the first paragraph of your article. However, it is not such a good idea to overuse it as it might make it unpleasant to read and put your readers off.
Your keyphrase must also appear on your slug — the link people will see when sharing your article.
3. Include internal links
The more content people consume, the more they are exposed to your products and services. Internal linking helps boost your old posts. Including internal links to other posts on your website will not only guarantee you score high for SEO on the article you are working on but will also benefit your entire website.
4. Include your keyphrase in your meta description
A meta description is a short introduction laying out what the article is about. The text is usually a summary that appears when people find your article on Google. It can be everything that’s on your lede — whatever you prefer. This introductory sentence must contain the keyphrase.
Getting your business the attention it needs to be a known brand takes time and effort. So, expect to err a couple of times before you get everything right, i.e. your marketing strategy. Or you can avoid all that by checking out our services, from on-page optimisation and off-page optimisation to SEO audits.